A complete "UI/UX" redesign of an original campaign by Shawn Bauche.
Problem statement
1. While the content is good, the presentation is not engaging.
2. This campaign is too verbose, with many rules stated in various places.
3. The campaign introduces a new Villain by reutilizing existing components;
A. The execution is in the form of FOUR full pages of instructions.
B. The Villain and Scenario rules are intertwined.
C. The new rules ask players to disregard the existing printed rules.
2. This campaign is too verbose, with many rules stated in various places.
3. The campaign introduces a new Villain by reutilizing existing components;
A. The execution is in the form of FOUR full pages of instructions.
B. The Villain and Scenario rules are intertwined.
C. The new rules ask players to disregard the existing printed rules.
The Solution
1. Visually reformat the campaign to look "on brand": I especially enjoyed creating new iconography. My goal for the backside of each card (the "unlocked abilities" section) was to feel thrilling, like a video game's endorphins-inducing moment of "leveling up".
2. Create a smooth Plug&Play experience: Design double-sided "scenario cards" with a consistent predictable format so that each such scenario can be played right away, with the setup on one side and the outcome on the flip side. Every new rule introduced is introduced with the right context and the relevant timing.
3. Decouple the Villain and Scenario rules by keeping the established Scenario format mentioned on step 2 and create a standalone instructions card for this Villain. This standalone will include bespoke game components and will introduce new rules when they are needed.
Noteworthy is the fact the whole thing was designed to fit inside the original insert the game box came with, and for the redesigned Villain encounter card to resemble an actual encounter card (both in style and size).
2. Create a smooth Plug&Play experience: Design double-sided "scenario cards" with a consistent predictable format so that each such scenario can be played right away, with the setup on one side and the outcome on the flip side. Every new rule introduced is introduced with the right context and the relevant timing.
3. Decouple the Villain and Scenario rules by keeping the established Scenario format mentioned on step 2 and create a standalone instructions card for this Villain. This standalone will include bespoke game components and will introduce new rules when they are needed.
Noteworthy is the fact the whole thing was designed to fit inside the original insert the game box came with, and for the redesigned Villain encounter card to resemble an actual encounter card (both in style and size).
Each scenario completion was designed to invoke an emotional response
The original (left) and the redesign (right)
